News

Chinafloors Acquires Mei Li Dao Network for Local Sales

17 Apr 2009

In the past, the company focus of Chinafloors was only export (OEM and under their own brand). They are now also going full speed into the local market by acquiring the established flooring brand MEI LI DAO (meaning beautiful island), which includes a network of 600 nationwide flooring stores spread over the Chinese continent. Mei Li Dao is famous for featuring the famed movie star Zhang Guoli on their marketing material and during their commercial stunts.

The network of flooring stores is very excited as for the first time it will have access to the latest high-technology products that Chinafloors was only selling via export in the past. General Manager Woody Zeng said: “We are going to make Mei Li Dao the absolute flooring innovation leader in China, we are very excited about inviting new franchise partners to join us.”

This news was announced during the official grand opening of the new Chinafloors premier production facility in Jiashan, Zhejiang.